Launched in 2014, LQQKE created a niche in the ready to wear market in India by pioneering smart casual clothing for women and changed the way she dressed. It has created cotton and viscous lycra based clothing that is elegant as well as comfortable, and epitomizes the very ethics of contemporary values at the work-place. LQQKE’s remarkable success with smart casuals opened up a whole new market segment.
At the core of LQQKE – manufactured by Acrifab Impex ,success is the product with clear focus on color, craftsmanship and comfort. From the very beginning product innovation has been the Acrifab Impex’s corporate mantra. Its innovation includes Leggings ,trousers and jaggings many such product enhancements. Acrifab Impex uses the highest quality fabrics and finishing processes that give the user the unique comfort and tactile feel. It is also constantly evolving with its customers offering tailored (free size) fit and Jumbo fit for the newer fitter audience.
LQQKE today is a complete lifestyle brand complementing every facet of a woman’s personality: be it at work, leisure or those special moments giving every reason to be the preferred brand to the up market, trend-savvy, sophisticated and discerning Indian woman.
Our garments are created by motivated and fairly-paid employees who don't just have jobs - they have careers. Our culture recognizes outstanding performance and promotes from within. Most importantly, our workers have a voice and inﬂuence the direction of the company.
The Acrifab Impex factory is one of the largest and technologically advanced sewing facilities in Delhi. We believe that integrating our manufacturing, distribution and creative processes keeps our company more efﬁcient than those who rely on offshore or onshore sub-contracting. By leveraging art, design, and technology at our Design studios, we are able to pay garment workers fairly and sell garments proﬁtably so we can sustain our business and grow. Everyone beneﬁts - customers, workers, and shareholders alike.
There is clearly much more overhead, capital investment and training involved in manufacturing, as some critics point out. But as our sales increase over the next few years, we are conﬁdent we'll prove that vertical integration is a viable business model that can work even better than the status quo model of continuous outsourcing. More importantly, it is about designing a business that does not, at its fundamental core, rely on the relentless pursuit of low cost labour to survive. As wages and transportation costs increase worldwide, we believe our business model of vertical integration to be the path of least resistance. For the record, Acrifab Impex supports free and fair trade.
Acrifab Impex is also committed to sustainability. We've set the precedent for sustainable and ethical manufacturing in by concentrating our entire operation within a few square miles; American Apparel has a smaller carbon footprint than our competitors. We recycle almost all our manufacturing waste, minimizing our environmental impact.
Manufacturing in India requires risk taking and long-term investment. We think it's well worth it. The apparel industry's reliance on low wages cannot be sustained over time, ethically or ﬁscally. As labor and transportation costs increase worldwide, exploitation will not only be morally offensive, it will not even be ﬁnancially viable. We are extremely proud of our model, which provides thousands of good jobs both domestically and internationally.